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FEATURED TIP
PROVIDE YOUR OWN RESOURCES
Don't link away from your site
A business website with a "Resources" page is an excellent idea. But linking your visitors to other sites helps the other guys' websites, not your own.
It's a little bit of work, but providing your own Resources can cause a significant increase in your website traffic and establishes you as the industry expert.
Example resources are articles, tips, ideas, how-to's, FAQ's, "Ask the Expert", self-assessments, surveys, news, blogs, etc. - again, resident on your own website.
Resources done right...
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FEATURED NO-NO
Not demonstrating that you're actually out there doing it
It's a given your business website tells people you're the best at what you do. But your visitors really have no way of knowing you can do what you say you can do, or that you even know how to.
Somewhere along the way, you'll need some sort demo, case study, portfolio, or interactives such as surveys or self-assessment tools.
You gotta give away a little of the milk so they know they want to buy the cow.
Who's on the No-No list
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FEATURED MAKEOVER
Welcome, Oceans EWS!
They've gone from a plain and simple brochure site to a robust resource for both their staff and customers. They've implemented a Pay Online option, and a way for clients to Schedule Service online as well. They send out email notices to their client base with important information and notices.
NEW SITE
See more makeovers
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