A site has 7 seconds for whatever page the visitor lands on to make an impression. We call this the A.D.D. Factor. So, the fact that people are only willing to scan and skim information on a site makes the volumes of text on the MDA Consulting site defeat the purpose of having it there in the first place.
Every page on this site is an "About Us" page. "About Us" pages tell the visitor how great the company is with no supporting Facts, Tools, Help, Learning, and Resources to provide back-up. A site needs supporting content to generate business development.
Interactive quizzes and surveys (the results of which should be emailed right to MDA as a hot lead) help a prospective client understand how and why they need MDA's services. Helpful and engaging articles, how-to's, online demos, case studies, and testimonials are what bring repeat, referred, and extended visits - the stuff of which new business is made of. These are the resources that show and prove. "Sign up for eNews" is the fastest way for a small to medium enterprise to grow an online audience.
Companies building websites often confuse Industry Speak and really big words with impressive, corporate, professionalism when, in fact, companies lose a lot of potential interest because the verbiage is over the user's head, or worse, causes the company to sound too expensive or out of the visitor's league. Sites benefit more from simple, common sense explanations of how they affect a business's bottom line.
|
